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Parlay Entertainment Inc, a name we regularly hear mention in bingo news, has announced that they have signed an agreement with Smart TV Broadcasting Ltd to license Parlay Technology for their online and TV bingo initiatives.

Smart TV is behind the new, and one of the fastest growing live interactive casinos. They broadcast on Freeview Channel 22 and Sky Channel 869. It is their aim to expand into the online and TV bingo entertainment industry and say that providing their players with bingo is integral to this strategy. It is for this reason that the company went with the Parlay online bingo software platform.

Steve Cook who is the European MD of Parlay says that they are thrilled with the fact that Smart TV has chosen their product to provide bingo to their portfolio of services. Smart TV is a pioneering organization who are leading the way in the meeting of broadcast and online media. In particular partnering with Smart TV is very exciting as bingo continues to evolve into a mass market entertainment prospect.

After the advent of the Online Bingo Summit held in London earlier this year, Parlay Entertainment has had a great deal of interest shown in their new Parlay 5 software product. This is the latest generation of Parlay online bingo software and they are looking forward to exhibiting this at the EiG conference which will be held in Barcelona in late September.

Tags: Free Bingo, Online Bingo, TV bingo