The Chief Executive Officer of Virtue Fusion, Al Haig-Thomas has said that the opportunity for growth into other online bingo markets in the coming years is remarkable. Growth will be expanding into Europe in the next one to three years and other countries following on that in the next five to eight years, it will also expand into South America and Asia. Already online bingo operators are aiming at the Spanish Speaking market and nibbling away at the edges of the Asian market.
Virtue Fusion are the software supplier to many UK online bingo brands including the Rank Group’s Mecca Bingo, British Sky Broadcasting, Ladbrokes and William Hill. They have several clients who are in the process of launching into the Spanish market within the next few months as well as new sites in Ireland, Denmark and Sweden. These markets are all undeveloped and they all have a history as well as culture of playing bingo and are therefore expected to have similar growth capabilities as that of the United Kingdom.
Not only will Spanish language online bingo sites be able to penetrate the European marketplace, they have huge potential growth in Hispanic speaking South and Central American countries. With widespread penetration of broadband into these countries, the potential for growth is tremendous.